Primes Times

Apparently Primes, a coconut-water sports drink, has been very successful recently in their YouTube marketing campaign. After seeing one of the kids in Erica's class being very excited to have one at morning line-up last week, I'm now seeing them everywhere. I picked up one at the corner store later in the week, and I see why kids like them, they're very ice-pop flavored (the one I had was blue raspberry and it tasted like a blue ICEE). A bit sweet for my taste. The clerk seemed enthused about the new thing / amused by the fad, guess it's good to be on top of the trends.